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Privacy Policy

Effective Date: 15 July 2025
Last Updated: 15 July 2025

Welcome to Yardella.com (“we,” “our,” or “us”). We are committed to protecting your privacy and ensuring your personal information is handled safely and responsibly. This Privacy Policy outlines how we collect, use, and safeguard your data in compliance with the General Data Protection Regulation (GDPR), Personal Information Protection and Electronic Documents Act (PIPEDA), and applicable U.S. privacy laws.

1. Information We Collect

We may collect and process the following types of information when you use our website:

A. Personal Information

  • Full name

  • Email address

  • Shipping and billing addresses

  • Phone number

  • Payment details (processed via secure third-party gateways)

  • IP address and device information

B. Non-Personal Information

  • Browser type and version

  • Referral URLs

  • Geolocation data (for shipping or content customization)

  • Session behavior, analytics, and cookies

2. How We Use Your Information

We use your information to:

  • Process and fulfill your orders

  • Provide shipping updates and order confirmations

  • Send promotional emails or newsletters (only with your consent)

  • Customize and improve your shopping experience

  • Prevent fraud or abuse of our services

  • Comply with legal obligations

3. Legal Basis for Data Processing (GDPR Users)

If you are located in the European Economic Area (EEA), our legal basis for processing your personal information includes:

  • Performance of a contract (e.g., order fulfillment)

  • Consent (for marketing and newsletters)

  • Legal obligation

  • Legitimate interest (e.g., preventing fraud)

4. Sharing Your Information

We do not sell your personal information. We may share your information with:

  • Payment processors (e.g., PayPal, Stripe)

  • Shipping providers (e.g., USPS, DHL, or drop shipping partners like SaleYee)

  • Email marketing platforms (only with your consent)

  • Analytics services (e.g., Google Analytics)

All third-party services are bound by strict confidentiality agreements and data protection obligations.

5. International Data Transfers

Your data may be transferred to and processed in countries outside of your residence, including the United States and China. We ensure adequate protection through:

  • Standard contractual clauses (EU users)

  • Data processing agreements with third parties

6. Cookies & Tracking Technologies

We use cookies to:

  • Remember user preferences

  • Track usage analytics

  • Support advertising campaigns (Facebook Pixel, Google Ads)

You can control cookies via your browser settings or by using opt-out tools like Your Online Choices (EU) or NAI (US).

7. Your Rights

A. GDPR (Europe)

You have the right to:

  • Access your data

  • Correct inaccurate data

  • Request deletion

  • Withdraw consent

  • Object to certain uses (e.g., direct marketing)

  • Lodge a complaint with your local Data Protection Authority

B. PIPEDA (Canada)

Canadian users can request access to their personal data and request corrections.

C. California Residents (CCPA/CPRA)

You have the right to:

  • Know what personal data is collected and shared

  • Request deletion of personal data

  • Opt out of sale (we do not sell data)

To make a request, contact us at: admin@yardella.com

8. Data Retention

We retain your data only as long as necessary for:

  • Order fulfillment and customer support

  • Legal or tax obligations

  • Legitimate business interests (e.g., analytics)

9. Security

We implement SSL encryption, access controls, and secure hosting to protect your data. However, no system is 100% secure. Please use secure passwords and do not share your login credentials.

10. Children’s Privacy

Our site is not intended for individuals under the age of 16. We do not knowingly collect personal data from minors. If we discover such data, we will delete it immediately.

11. Changes to This Privacy Policy

We reserve the right to update this Privacy Policy at any time. Updates will be posted on this page with an updated revision date.

12. Contact Us

If you have questions or requests regarding this Privacy Policy or your personal data, contact:

Yardella Customer Support
📧Email: admin@yardella.com🌐 Website: https://www.yardella.com